Ec-o-nom-ics: a Simple Twist on Normalcy- Kersten L. Kelly

Image from Amazon


Professional football players, corporate tobacco advertisers, volatile gasoline prices, and the Cold War all share an undetected commonality—each is an intrinsic part of economics. Though not obvious to the naked eye, each entity shares a pattern with the others. This book helps to shed light on these mutual characteristics. It is an extensive compilation of theories interpreted using supportive examples.

Economics is an enthralling science that encompasses our actions, thoughts, and emotional rationality every day in the unconscious. This book dissects economic theory into bite-size, entertaining snippets that anyone can understand and apply to their daily routines. It is a compelling depiction of history, pop culture, and social movements intertwined with relevant economic trends. Economics is part of daily life, and this book challenges readers to question how and why people make decisions by adding a simple twist on normalcy.


Well if there’s one thing this book taught me it’s that I already know a lot about economics- I just never refered to it that way. It certainly achieved it’s objective of showing how simple economics can be but I didn’t feel I really learnt anything from it to be honest. Part of this is probably that there was quite a lot of consumer psychology information contained in the book, but most of it was basic and all of it I already knew- I’m not sure how far that would be true of someone with no academic knowledge of psychology.

The other problem I found was that it was very American focused. I could still relate to the real-world applications but sometimes I knew other things to be true in the UK, which means it isn’t perfectly placed for a market outside the US.

Still it is easy to understand, which makes it a good introduction to economics. Sometimes it is a little repetative which did get a little boring but certainly made sure that the theory was clearly underlined.


Buy it:

Kindle (£2.59)
Paperback (£8.78)

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Filed under Economics, non-fiction review

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